On the Edge Updates

Dear OtE friends and viewers,

I have all of you to thank for the continued improvements to (and popularity of) my weekly "On the Edge" programming! In recent weeks and months, these programs have provided an interview forum for a wonderfully diverse list of guests, including world-class medical researchers and academicians, medical clinicians, educators, public health policy-makers and Biomedical-/Biotech-/other Technology-industry innovators. The program themes have expanded...

...from the initial core program themes of Medical Sciences Research, Clinical Medicine and Emerging Medical Technologies to include: Medical Ethics, Medical Education, Public Health Policy, Ophthalmology, Pathology, Internal Medicine, Cardiology, Translational Medicine, Radiology and other specialties,... and more are on the way!

As you know, all shows have been broadcast live (and unrehearsed), via Broadband television/Internet/cell phone/PDA and podcast, since Spring of 2007. Now, you can also view most of my previously aired programming by searching on my name ("Dr. Jonas Moses") at the YouTube website, since I began posting those - as approximately eight minute segments - to YouTube.com, back in early April (of 2008). The link below will take you directly to the whole list of "On the Edge" programming, as posted on YouTube:

"On the Edge" on YouTube

Blogsite feedback

Thanks to all of you who have already taken a moment to take a look at this blog site, to make suggestions about the formatting and color scheme and to review some of the archived "On the Edge" episodes. Thus far, many visitors have written to me, via my gmail address. In the interest of making your commentary available to other blogsite visitors, please add your comments as entries right here on this site - whether about the site itself, about the programs and/or about your own medical/biomedical/ research/public health/other interests... Peace, Jonas

Words of Welcome...

Thank you for visiting this blog and for joining in by sharing your perspectives, comments, criticisms, witticisms and random thoughts! I look forward to hearing from anyone and everyone who seeks - as do I - to identify promote, discuss and practice "good Science and good Medicine"...wherever it is to be found.

About "On the Edge" and the medical/scientific/technology-themed talk show programs that I produce/direct/write and host:

I have been presenting this medical television talk show series (as the Host of the programs), since March '07. Originally, the shows were pre-recorded and then broadcast. In May or 2007, I presented my first "live" program, and now most programs are broadcast, live and un-rehearsed on Saturdays, and then taped for unlimited rebroadcast as streaming video: on Broadband - 'HighDef' TV (as of February 2009), Internet, cell phones, iPod/podcasts, PDAs... It is an intriguing business model, and I have really enjoyed producing these shows. My shows are branded "On the Edge," and I have created several program themes.

Thus far my programming has fallen under only a few themes:

"Conversations in Medical Sciences Research," "...in Emerging Medical Technologies" and "...in Ophthalmology."

On the front-burner are several other medically-themed programs, such as: Public Health/Public Policy, Sports Medicine and Pathology...

Other program themes are in the early stages of planning, and I have produced (and will continue to produce) several "Special Reports" on various topics.

In order to view the shows already archived- and I highly recommend any and all of them (of course!) - you can watch already broadcast episodes by visiting the On-Demand section of a Broadband TV network's (InTime TV) website.

There are some programs that I think are exceptional, for their content is both leading edge and highly controversial (in a provocative and paradigm-smashing way) - I think of an episode on Koch's Postulates ("Revisiting Koch's Postulates..."), or another on medical ethics ("The Ethics Dilemma...") as representative. For a different flavor, check out the one entitled "Translational Medicine" or another on "The Nuts and Bolts of Innovation." Another type of show I do focuses on medical and related associations. Some months ago, I covered one of the largest medical association in the world - the Radiological Society of North America - who held their convention at McCormick Place (in Chicago, IL). Then, very recently, I did my first Ophthalmology-themed show on some clinical applications (in retina) of Optical Coherence Tomography (OCT). Great show - my guest was the head of the Retina Service (at UIC), Dr. Jennifer Lim. Not only a wonderfully articulate and informed speaker, she was ranked one of the nation's top Ophthalmologists, in 2007!

Still, any of the episodes would give you a good sense of what I am seeking to accomplish with the programming. Yes, you will see that I do have several guests appear on my shows more than once - especially if they have substantial breadth and depth of medical/ scientific knowledge.

The programming is all "peer-to-peer," which is to say my guests are predominantly world-class medical and scientific professionals, Biomedical industry professionals, Public Health/Public Policy gurus, et al., and my intended viewership is (likewise) physicians, life scientists, PH/PP professionals, politicos, industry professionals, medical/life sciences students, academes... you get the idea. As of August 07, our programs were viewed in some 35 countries (!) by over 80,000 people. I am told we are on track to have over 200,000 viewers a month in Q1 of 2008! This is only those viewers whose data we are able to capture. I now know - from conversations with multiple former guests, and from viewers, that my shows have taken on a viral marketing aspect - folks are emailing one another direct links to the shows, and/or downloading them for locally sharing with colleagues, and the shows are being podcast. From what I gathered during one series of email postings last fall (in which I was bcc'd), a scientist in Europe was sending out email blasts to his colleagues and contacts, world-wide, with links to a show during which I interviewed Dr. Andrew Maniotis (Director, Laboratory for Cell and Developmental Biology of Cancer, University of IL), "Revisiting Koch's Postulates, Infectious Disease and the Virus Challenge."

I do look forward to any feedback you care to share regarding my television shows. All comments are welcome! Also, please "share the wealth!" I am eager to expand my viewership beyond my target professional audience, because I believe these are important issues/topics for anyone seeking to be more informed about the fields of Medicine, Medical Sciences Research and Biomedical Innovation. A better-informed public can help drive better Public Health Public Policy! If you like the programming I am presenting, please tell everyone you know to check it out, as well!